Cycling motivation is provided via an online platform and two competitions: the Summer Challenge in the summer and the Winter Trophy in the winter. In addition each biked day is worth a bike point, which the employees may exchange for advantages. Employers also have the option of offering their employees the enjoyment of company specific advantages.
More than 33,000 employees of more than 250 employers already commute (part of the way) to work route on their bike and they register their bike rides every day on their personal bike calendar. The bike rides that have been registered up to the beginning of September 2016 add up to xx,x million biked kilometres on x,x million biked days.